Hosting Product Reviews And Giveaways On YouTube
Published on 14.11.2020 by Vishal Sanjay
YouTube is an inevitable platform for brands as well as influencers today when about 60 percent of people prefer online videos over television. This means a YouTube channel with interesting content can help the brand gain more exposure and become successful.
Product reviews are one of the best types of content for any business or creator looking to benefit from YouTube. A high-quality, detailed review is likely to get more views, likes, comments, and shares and is useful to the viewers, helping both the creator and the brand.
In this guide, we discuss some of the most important things you should take into consideration when hosting product reviews and giveaways on your YouTube channel.
Hosting Product Reviews On YouTube
The most successful product review videos on YouTube are real opinions. While you can always buy the product you are reviewing, it is also possible to do a paid partnership where the company pays you for reviewing the product.
Most brands want their influencers to be honest but they desire an overall positive review. However, you should disclose whether you are being paid or you received the product for free.
A lot of viewers don’t care whether the video is sponsored or not. They just want the creators to provide a genuine opinion that they find useful.
When you create YouTube videos for product reviews, make sure you include these things:
- The basic details about the product such as its size and price
- A demonstration of how it works
- What you liked about the product
- What you did not like
- Whether you recommend it to others
- Product information in the title and description of the video
- Link to the product in the description
With these attributes covered in the product review video, it has a higher chance of reaching and influencing more people on YouTube, thereby, growing your channel and expanding the reach of the brand you are partnering with.
Adding Giveaways To Product Reviews
YouTube contests are a great way to grow your channel and increase your reach. They not only make it easy for the viewers to connect with the brand but also encourage shares, likes, and comments, affecting your ranking on YouTube search.
Sponsored reviews often contain product giveaways. Here are some steps you should follow to run effective giveaways on product review videos.
Set A Realistic Goal
The first step to hosting a giveaway is to be clear about why you are doing it. Ask yourself whether you want to reward viewers, attract more followers, build a relationship with a brand, or celebrate some special event through the giveaway or contest. Once you know the reason for doing the contest, you can determine the criteria easily.
Select The Prize
The prize you choose for the giveaway should be something that suits the audience and the channel. To do this, you should first determine who your audience is and then select something they will value.
The giveaway should also suit your budget in case you are not collaborating. It can be tempting to give away generously but it is important to keep the budget in check. Moreover, you may have to pay for international shipping so keep the costs in mind before deciding the prize.
Partnerships on YouTube bring lucrative opportunities for businesses as well as content creators. Brands can benefit from increased awareness by collaborating with the right creators rather than working with celebrities. This is because people often look for honest opinions about the product they are interested in.
Define The Giveaway
The most popular giveaways are sweepstakes and contests. A sweepstake is where the winner is chosen randomly.
Contests work perfectly for product reviews as they make sure the participants watch the video to be able to answer the question.
Promote The Video
Announce the contest and giveaway in the product review video and explain all the rules. Make sure you promote the giveaway on social media channels to boost engagement. Give the link to the video through your blog, social media, email, and other online channels. You can also try some of our organic Youtube Services, that can provide you with the much-needed push to get the ball rolling.
When you are collaborating with a brand, you should make sure to follow their guidelines about promoting the video and selecting the winner.
Product reviews and giveaways work great hand-in-hand on YouTube because giveaways increase the interest in the product you review and improve the visibility of the video. Your product review video will be featured to those who search for contests and giveaways on social media.
This type of content is an interesting format for creators. Giving a genuine opinion about a product lets you connect with the audience and the brand gets a chance to reach more people.
When your videos are honest and entertaining, your giveaways get more entries. Such a performance attracts more brands to work with you as businesses prefer working with creators who can excite the viewers about their products.