The Vital Components Of A YouTube Video
Published on 09.11.2020 by Ice Geek
Recent statistics reveal that an individual spends about a minimum of 40 minutes per day on YouTube watching videos. Another surprising fact about this popular video streaming channel lies in the number of videos. 300 hours of content is uploaded every day for online users. This makes YouTube a great place for marketers to upload their videos and promote their services.
Brands utilize this channel effectively when they buy genuine YouTube views for their videos. It not only exposes your video to millions but generates a trust factor for the users. However, even after such impressive statistics, some marketers fail to achieve their goal of promoting a video.
There can be many reasons for it. The basic is the quality of the video you have uploaded.
Essential Elements Of A YouTube Video:
Successful YouTube marketing has to be backed with advanced strategy and rich resources. Like other social channels have an algorithm working behind them, YouTube has also the same. It ranks a video for a specific keyword based on the engagement.
But what if your video has missed some basic elements? Will that convince your audience? Will it drive your expected engagement level? No! They should have the vital elements required for a video before making it live. Are you missing any one of these?
Content Of the Video:
It is one of the crucial factors that matters a lot. There are competitors in every genre with mind-boggling factual content. What will you post? Is the video unique having unique content rather than your competitors? Stay ahead of your competitors. Give your videos a touch of uniqueness that makes it different from what competitors have uploaded.
The Intro Should Grab Attention:
Do you know it is the only first ten seconds you have to attract the user to watch the complete video? It is that small. If they are not impressed with the introduction they might skip leading to a low average view time. It is even worse if they give your video a thumb down. Include an introduction that convinces users to watch the video till the end.
Background Music Is Important:
You might underestimate this fact but having background music instills the audience to watch videos for a longer time. It grabs attention as it establishes an emotional connect increasing the average session time. An important factor to underline here is you can include only copyright free music in the video. Failing to it will attract a huge penalty.
Short Videos Rule:
This doesn't mean long videos are worthless. Check YouTube analytics and analyze the view statistics. On average, it is recorded that short videos are ruling on the web. The presentation technique matters.
Clear Audio With Call To Action:
Remember the motive is to present the content with facts. If your video includes an oral presentation, it should be audible. Include a “call to action” button in the first few seconds as the viewing time drops after two minutes.
Does your video have these features? Include these essentials to get a high viewership and conversion rate for your brand.