What is Average Watch Time On YouTube and Is It Important

YouTube is a fantastic tool by Google to represent your content in a video form. It brings traffic to the website along with leads for the business. The marketer needs to review the video analytics regularly to know about what the audience loves to watch and till what time.

Do you watch the entire video after you hit the thumbnail? Your common answer to this would be- sometimes, not always. How can you track the number of views and minutes a user has spent on your video? YouTube Analytics has the answer. It shows every minute statistics of your videos including the watch time.  . 

What is the Watch time Of Any Video?

It is the average amount of time users spend on watching your video. They are organic as well as paid where video marketers buy real YouTube watch time for their videos. e.g., if 20 viewers have watched any video for one minute, the average watch time will be 1 minute.

If a channel has 40 videos uploaded with different watch times, the average value of all the time duration is taken. They are calculated to assess the average watch time. YouTube analytics calculates it for you. Keep tracking the time spent to record average views. 

It has been noticed that watch time is around 50% to 60% of the length of the video. It means users reach a maximum of 50% of the time length and skips the rest. There are many reasons for it.

• Quality of the video
• The promoted Content
• Engagement techniques applied for longer watch duration
• Introduction of the video
• Type of video (entertainment, educational, funny, etc.)

Why is Watch Time Important?

The ultimate goal of YouTube videos is to present innovative content that viewers can watch as per their interest area.  Watch time is not only important, it is the most important factor when it comes to ranking in organic or paid search results. The higher is the average watch time; they are more likely to rank on the search engine for targeted keywords.      

There are other factors also taken into consideration for ranking like video views, the optimizing technique, etc. Viewers have a very short span to spend on video content. If the content is engaging they will spend more time watching them.

If you upload short videos, do track their watch time to frame an effective strategy for your next video.